Online Advertising Methods Applicable to E-commerce

Online Advertising Methods Applicable to E-commerce Introduction We have identified the current online advertising methods applicable to e-commerce. We have conducted a research on the internet by using search engines to identify the latest advertising methods. We have discussed these online advertising methods. We have found 3 online advertising methods. There are Banner and Popup advertising methods, Content Provider advertising methods and Online Marketplace. We have also state the advantage and disadvantage of online advertising methods, the definition of online advertising methods. Online advertising is an advertising method through online to share their product and information to public. This can be legal and illegal according to the law. But online advertising have a very fast efficient and speed because people everyday using computer to search out what is the news. We have few example and we give the definition, advantage and disadvantage. We share banner advertising methods, popup advertising method, Google ads advertising method and Face book advertising method. This few methods bring us much benefit and this makes us have a easier life style. This also helps a lot of business to make their product more popular. Banner Advertising Methods Banner advertising method is defined as a web banner or banner ads are a form of advertising on the World Wide Web, this form of online advertising needs of the ads embedded in Web pages, this is a website to attract traffic police to link to the advertiser website. The advantage of Banner Advertising methods is whether you are an established company or upcoming business entity, you will find that Internet banner advertising is the best way to promote your online businesses. Just like your magazine or newspaper ad to see the Internet banner ads can give you answer, you want from your target market. The ads found in square or rectangular box, which contains some text and pictures. Perhaps the main advantage of banner ads is that you will be able to target market from your response is almost instantaneous. When youre in the newspaper advertisement, readers might be interested in your proposal, but their curiosity, they may not always straight. These people will forget who the ads for some time, you will not get any of their responses. However, Internet banner advertising is different, because the reader will immediately take action to read your ad in their curiosity. In to see your online ad, viewers will click on your banner, and then it will tak e them to your site, you are selling your products and services. The Disadvantage of Banner Advertising is it will be anyone to see or read advertising payment guarantee. This is difficult to assess the effect of advertising, or measures, although can be installed on your website; you can display the source of website traffic, your sites software tools. Discussion as a manager When a cooperate use a banner advertising methods manager must make sure that attention of the title and topic involve in the advertisement to make searchers realize the advertisement is good enough to search. Discussion as a consumer The consumer will be attracted by the decoration or design of the advertisement and the advertisement must include the needs and expectation of consumer. The example of Banner Advertising Methods Popup Advertising Methods The definition of Popup Advertising Methods is a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses, it works when certain web sites open a new web browser window to display advertisements, the pop-up window containing an advertisement is usually generated by java script, but can be generated by other. The advantage of Popup Advertising Methods is block those program that are illegal to watch and prevent the computer get hack. Visitors can use the certain web sites for free with conditions apply. These programs are incredibly efficient most in the time and can fee advertisers a good deal of money if the ad just isnt reaching the intended target. It can bypass blocker system and can still provide the advertising to your display, whether visitors like it or not. The disadvantage of Popup advertising methods is however pop-up ads can do, in fact, more online users than to identify more harm than good may never resolve any association with the Company and are sources of irritation and inconvenience. Such advertising may also be responsible for the actions as a spasm. Discussion as a manager It is very irritating when the popup advertising appear, sometime even cannot close the popup advertisement. Discussion as a consumer The popup advertisement is very irritating, when doing work, something will popup and interrupt. The example of Popup Advertising Methods Google ads advertising Methods The definition of Google ads Advertising Methods is ad serving applications run by Google Inc, website owners can enroll in this program enable text, image, and video advertisement on their website. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. The advantage of Google ads Advertising Methods is it provide simple and easy to understand states, whether you own various website only one account is sufficient. The Google ad is very easy to join and with it is very simple to paste code into your web page or blog, there is no need to mess around with different code for various affiliate programs, and when you are using Google Ad sense you dont have to spend time find advertisers. The disadvantage of Google ads Advertising Method is if someone did say: ads by Google tab click you will not get free publicity, what to Google, the site currently has too many ads are rejected. In addition, Googles statistical data is easy to understand, but sometimes is not enough, far away from reality. By read phonetically, with Google Ads you cant determine the payout rates of the advertisements. Furthermore, websites and blogs that desire to display Google Ads may not include other content targeted and text based ads on the pages displaying Ad words ads. A fatal disadvantage of Google Ads is that they dont say how much is Google Ads partners will receive, you are not able to make any estimation just receiving an unknown share of the revenue. Google Ads does not allow you to share your states with other person. Discussion of a manager It is convenient to do an advertisement on Google website and it will be seen by many people around the world, other than that the companys product or services will be purchase and ask by the consumers. Discussion as a consumer Too many advertisements had affected the focus when working, it should be improve. The example of Google Ads Advertising Methods is Facebook Ads Advertising Methods The definition of Facebook Ads Advertising Methods Facebook ads are a growing number of people online business advertising and Facebook is actually a real participation in paid advertising platform. Sign up for Facebook, the solid and the establishment of ad creative is what is in store for you in the balance of this article. The advantage of Facebook Ads Advertising Methods is reaching your target customers. Facebook is connecting with more than 500 million potential customers and we can choose our audience by location, age and interests. It is a test simple image and text-based ads and use what works. This can increase our relationship and build a community around your business. It also can control our budget like set the daily budget we are comfortable with, adjust our daily budget at anytime. The disadvantage of Facebook Ads Advertising Methods is you must direct to know each other or search from our friend only can know this people or product. Someone can block you to prevent see their profile without agreement. And also that someone will use hacking program to hack your account. The security system is not very strong. Discussion of a manager When company use this advertisement is a very dangerous to company and it will possible bring bad reputation to company, this is because sometimes is illegal action to commit extortion. Discussion as a consumer It had become a habit to online facebook, so the advertisement at facebook will be seen by many people. The example of Facebook Ads Advertising Methods Conclusion The current online are advertising methods applicable to e-commerce. We may conduct a research on the internet by using search engines or relevant references for example books, newspaper, magazines, etc. this can help to identify the latest advertising methods. Online advertising is popular to public and easy to research for those know to how use computer, but for those does not know how to use computer, they cant do research and does not know how to research by using computer. Online advertising is always using by business man because they feel that this advertising method can provide a very big range of news to the social and public. So when many and many of people know their product. The company will become popular for example, Sony, Samsung, Nokia and etc. they done their very good advertising in online advertising so that is the reason they become popular. The advantage of online advertising is very to use and have a good efficient. But it also have disadvantage when you try to find something on the online advertising, it does not get the answer or it reject the thing you search. In conclusion, online advertising can provide a big range advertising to public and popular and also easy to use for public. This is a very nice methods using online for advertising.

Evolution & Creationism in Education Essay examples -- Teaching God Cr

Evolution & Creationism in Education The twentieth century has witnessed the escalation of the creation - evolution debate through famous court cases and Supreme Court decisions on the teaching of evolution in public schools, culminating most recently in a Kansas Board of Education decision. As this highly controversial issue of the teaching of evolution in American classrooms rages on, it may be difficult for some individuals of Christian faith to form an alternative belief other than the extremes of creationism and evolutionism. Before discussing this issue any further, when I refer to strict beliefs in creationism or evolution as extreme views I am not necessarily implying that they are wrong, but are simply two views on completely opposite sides of the creation - evolution debate spectrum. For some creationists, accepting God as Creator as told in the Book of Genesis means the simultaneous rejection of evolutionary theory. For some evolution believers, accepting evolution ultimately results in the replacement of God as Creator with the process of evolution. After reading the preceding two sentences, we can come to the conclusion that the creation - evolution debate is really a matter of faith, either there is a Creator or there is no Creator. However, at the same time the main battle of the debate is over what is taught in our public schools. This creates a problem, particularly for creationists, because separation of church and state keeps religious criticism to evolutionary theory away from the classroom. The Kansas Board of Education decision to eliminate evolution and the Big Bang Theory from statewide tests reflects the resulting pressure on school officials to chose between what many have come to view as two mutu... ...l Bible Society. Johnson, P. E. (1999). The Church of Darwin. Human Events, 55(32), 16. Lane, C. (1999). Devolution. New Republic, 221(11/12), 6. Marcus, D. L. (1999, August). Charles Darwin gets thrown out of school: A Kansas ban on the mention of evolution. U. S. News & World Report, 127, 32. Merriam Webster's collegiate dictionary (10th ed.). (1995). Springfield, MA: Merriam-Webster, Inc. Miller, L. R. (1997). Must Christians chose between evolution and creationism? http://www.goshen.edu/bio/Biol410/Biol410SrSemPapers97/millerl.html (1999, November 1). The Scopes "monkey trial." http://www.dimensional.com/~randl/scopes.htm (1999, November 1). Wright, R. T. (1989). Biology: Through the eyes of faith. New York, NY: HarperSanFrancisco. Zimmerman, J. (1999). Relatively speaking: Creationism's political evolution. New Republic, 221(10), 13-14. Evolution & Creationism in Education Essay examples -- Teaching God Cr Evolution & Creationism in Education The twentieth century has witnessed the escalation of the creation - evolution debate through famous court cases and Supreme Court decisions on the teaching of evolution in public schools, culminating most recently in a Kansas Board of Education decision. As this highly controversial issue of the teaching of evolution in American classrooms rages on, it may be difficult for some individuals of Christian faith to form an alternative belief other than the extremes of creationism and evolutionism. Before discussing this issue any further, when I refer to strict beliefs in creationism or evolution as extreme views I am not necessarily implying that they are wrong, but are simply two views on completely opposite sides of the creation - evolution debate spectrum. For some creationists, accepting God as Creator as told in the Book of Genesis means the simultaneous rejection of evolutionary theory. For some evolution believers, accepting evolution ultimately results in the replacement of God as Creator with the process of evolution. After reading the preceding two sentences, we can come to the conclusion that the creation - evolution debate is really a matter of faith, either there is a Creator or there is no Creator. However, at the same time the main battle of the debate is over what is taught in our public schools. This creates a problem, particularly for creationists, because separation of church and state keeps religious criticism to evolutionary theory away from the classroom. The Kansas Board of Education decision to eliminate evolution and the Big Bang Theory from statewide tests reflects the resulting pressure on school officials to chose between what many have come to view as two mutu... ...l Bible Society. Johnson, P. E. (1999). The Church of Darwin. Human Events, 55(32), 16. Lane, C. (1999). Devolution. New Republic, 221(11/12), 6. Marcus, D. L. (1999, August). Charles Darwin gets thrown out of school: A Kansas ban on the mention of evolution. U. S. News & World Report, 127, 32. Merriam Webster's collegiate dictionary (10th ed.). (1995). Springfield, MA: Merriam-Webster, Inc. Miller, L. R. (1997). Must Christians chose between evolution and creationism? http://www.goshen.edu/bio/Biol410/Biol410SrSemPapers97/millerl.html (1999, November 1). The Scopes "monkey trial." http://www.dimensional.com/~randl/scopes.htm (1999, November 1). Wright, R. T. (1989). Biology: Through the eyes of faith. New York, NY: HarperSanFrancisco. Zimmerman, J. (1999). Relatively speaking: Creationism's political evolution. New Republic, 221(10), 13-14.

Social commentary on The Kite runner

We are impacted by things that we read, see or hear on a daily basis, and whether we know it or not they change the way we perceive certain topics. Social commentary Is often used by authors and/or artists to draw attention to ineffective elements of a society. This is present in the novels â€Å"Animal Farm† by George Orwell and The Kite Runner† by Khlaed Hosselnl.The â€Å"Animal Farm† Is an allegory about a farm in which the animals revolt against the irresponsible farmer Jones after the Old Major dies and name it â€Å"Animal animals establish seven rules to live by, f which the most Important Is â€Å"All animals are Farm 47). As the years pass by. though, the dynamics of the farm change and the pigs establish themselves ds the ruling class. Orwell ridicules the way Russia tried to rebuild itself after the Bolshevick Revolution with this book. The Kite Runner† is a novel written by Khaled Hosselnl, In which he talks about the drastic difference betwee n lite In Afghanistan before and after the Taliban take over through the point of view of an Afghan boy named Amir. The main themes in the book are love, forgiveness, betrayal, edemption, and ethnic pressure In Afghanistan, but he also focuses In abundance on the Taliban by using the characters' life to show how much damage the Taliban cause to the country and population. The Taliban come Into power after Russian troops invade Afghanistan, and they make the citizens believe that they are the salvation of the country.Both novels deal with a group of people/animals that start a revolution against the ones in control, then gain power and impose even more severe rules which they corrupt, and end up forming a government more oppressive than the one they revolted against. nce the groups take over they give themselves higher authority than the rest of the population/animals, for example when Napoleon takes over he Is called â€Å"the emperor† and the rest of the animals are called à ¢â‚¬Å"comrade†(Anlmal Farm 47-8).The Taliban does something very similar; they demand the population to treat them with respect. Amir finds that out when he comes back to Kabul to take sohrab (given the fact that he lived In U. S. while the Taliban took over Afghanistan, he doesnt know much about them, besides what he heard in San Francisco) and he stares at the Taliban when they drive by. His triend Farid informs him that when the Taliban move past he Is supposed to look at the ground and not directly in their eyes, for the reason that they wanted people to almost bow down to them.Both dictators Impose unreasonable rules when they are in position of power. In â€Å"Animal Farm† Napoleon demonstrates that when he says that anyone who followed snowball, the leader thrown out by Napoleon, would be executed. In â€Å"The Kite Runner† there are many scenes where the Talibs execute the opposition, for example Hassan refuses to leave Baba's house and as a result he ets shot In the back of the head. Another Intense case of unreasonable punishment takes place at the stadium where one of the Taliban Generals makes a speech about the Taliban's duty.He claims that the Taliban bring Justice and carry out the shrl'a law, and they believe that if adultery is committed, the adulterers â€Å"throw stones at the windows of God's house†: although the Shri'a law does not literally say that the Taliban Imply that adulterers should be punished by being stoned to death, tnereTore Its only rlgnt tnat tney stone to aeatn a woman ana a man accused 0T dultery(Cleric 270). However, in both books the dictators corrupt the rules they impose, for example in the â€Å"Animal Farm† the animals have seven commandments they must live by but three of them get changed to suit what Napoleon does or decides. No animal shall drink alcohol†is changed to â€Å"No animal shall drink to excess† when Napoleon gets drunk and almost dies; â€Å"No animal sha ll sleep in a bed† was changed to â€Å"No animal shall sleep in a bed with sheets† and lastly â€Å"No animal shall kill other animal† was changed to â€Å"No animal shall kill other nimal without cause†(Animal Farm 21-24). In â€Å"The Kite Runner† Assef is a sociopath who grows up to become a Taliban official, so the readers would expect him to carry out the Shri'a law and live by it , which he doesn't because he stones a woman to death for being accused of adultery and sins even more by raping the kids of the orphanage.There is another contradiction in the Taliban's beliefs, because music was part of the entertainment banned by the Taliban, but when Amir goes to General Assef to take Sohrab, Assef plays music for Sohrab to dance to. The eginning of dictatorship in both books is caused by a presumed revolution. In â€Å"Animal Farm† the animals revolt against man, take over the farm, and expect to live at peace among themselves. In â€Å" The Kite Runner† the Taliban are supposed to get the Russians out of Afghanistan and bring back harmony in the country.In both cases the leaders fail because the ambitions get the best of them and instead of living happy, they use the opportunity to dictate the others below. In the â€Å"Animal Farm† eventually the Seven Commandments are changed to one that read† All animals are qual but some are more equal than others†,which shows that the revolution is a failure in the farm because it makes the animals exactly what they were protesting against(Animal Farm 112).The Taliban first become known for their ambition to free Afghanistan from the Russians, but once they come into power they impose insane rules against the population and outlaw every type of entertainment, even kite running. In the end the pigs and the Taliban turn into their enemies. Napoleon changes the name of the farm back to Manor Farm and in the final scene Napoleon and Pilkington (a neighbori ng farmer) are playing cards, although they act friendly, each is trying to cheat by playing ace of spades .The other animals watch the scene and cannot tell the pigs from the humans. In â€Å"The Kite Runner† when the Taliban take over Afghanistan they change everything, Amir points it out when he comes back from America and he sees Kabul, he says â€Å"l feel like a tourist in my own country' which means after the Taliban had taken over, the country couldVe been easily ruled by strangers because there was nothing left of the Afghanistan he grew p in (Amir 231). Social commentary has a powerful impact in todays society.Khlaed Hosseini and George Orwell convey a strong message with â€Å"The Kite Runner† and â€Å"Animal Farm†; they show that when people strive for a goal but get no satisfaction when they reach it, they can turn revolutions in a government more oppressive and totalitarian. Social Commentary on The Kite Runner We are impacted by things that we read, see or hear on a daily basis, and whether we know it or not they change the way we perceive certain topics. Social commentary is often used by authors and/or artists to draw attention to ineffective elements of a society. This is present in the novels â€Å"Animal Farm† by George Orwell and â€Å"The Kite Runner† by Khlaed Hosseini. The â€Å"Animal Farm† is an allegory about a farm in which the animals revolt against the irresponsible farmer Jones after the Old Major dies and name it â€Å"Animal farm†.The animals establish seven rules to live by, of which the most important is â€Å"All animals are equal†(Animal Farm 47). As the years pass by, though, the dynamics of the farm change and the pigs establish themselves as the ruling class. Orwell ridicules the way Russia tried to rebuild itself after the Bolshevick Revolution with this book. â€Å"The Kite Runner† is a novel written by Khaled Hosseini, i n which he talks about the drastic difference between life in Afghanistan before and after the Taliban take over through the point of view of an Afghan boy named Amir.The main themes in the book are love, forgiveness, betrayal, redemption, and ethnic pressure in Afghanistan, but he also focuses in abundance on the Taliban by using the characters’ life to show how much damage the Taliban cause to the country and population. The Taliban come into power after Russian troops invade Afghanistan, and they make the citizens believe that they are the salvation of the country.Both novels deal with a group of people/animals that start a revolution against the ones in control, then gain power and impose even more severe rules which they corrupt, and end up forming a government more oppressive than the one they revolted against. Once the groups take over they give themselves higher authority than the rest of the population/animals, for example when Napoleon takes over he is called  "the emperor† and the rest of the animals are called â€Å"comrade†(Animal Farm 47-8).The Taliban does something very similar; they demand the population to treat them with respect. Amir finds that out when he comes back to Kabul to take Sohrab (given the fact that he lived in U. S. while the Taliban took over Afghanistan, he doesn’t know much about them, besides what he heard in San Francisco) and he stares at the Taliban when they drive by. His friend Farid informs him that when the Taliban move past he is supposed to look at the ground and not directly in their eyes, for the reason that they wanted people to almost bow down to them.Both dictators impose unreasonable rules when they are in position of power. In â€Å"Animal Farm† Napoleon demonstrates that when he says that anyone who followed Snowball, the leader thrown out by Napoleon, would be executed. In â€Å"The Kite Runner† there are many scenes where the Talibs execute the opposition, for example Hassan refuses to leave Baba’s house and as a result he gets shot in the back of the head. Another intense case of unreasonable punishment takes place at the stadium where one of the Taliban Generals makes a speech about the Taliban’s duty.He claims that the Taliban bring justice and carry out the Shri’a law, and they believe that if adultery is committed, the adulterers â€Å"throw stones at the windows of God’s house†; although the Shri’a law does not literally say that the Taliban imply that adulterers should be punished by being stoned to death, therefore it’s only right that they stone to death a woman and a man accused of adultery(Cleric 270). However, in both books the dictators corrupt the rules they impose, for example in the â€Å"Animal Farm† the animals have seven commandments they must live by but three of them get changed to suit what Napoleon does or decides.â€Å"No animal shall drink alcohol†is changed to â€Å"No animal shall drink to excess† when Napoleon gets drunk and almost dies; â€Å"No animal shall sleep in a bed† was changed to â€Å"No animal shall sleep in a bed with sheets† and lastly â€Å"No animal shall kill other animal† was changed to â€Å"No animal shall kill other animal without cause†(Animal Farm 21-24). In â€Å"The Kite Runner† Assef is a sociopath who grows up to become a Taliban official, so the readers would expect him to carry out the Shri’a law and live by it , which he doesn’t because he stones a woman to death for being accused of adultery and sins even more by raping the kids of the orphanage.There is another contradiction in the Taliban’s beliefs, because music was part of the entertainment banned by the Taliban, but when Amir goes to General Assef to take Sohrab, Assef plays music for Sohrab to dance to. The beginning of dictatorship in both books is caused by a presumed revolut ion. In â€Å"Animal Farm† the animals revolt against man, take over the farm, and expect to live at peace among themselves. In â€Å"The Kite Runner† the Taliban are supposed to get the Russians out of Afghanistan and bring back harmony in the country.In both cases the leaders fail because the ambitions get the best of them and instead of living happy, they use the opportunity to dictate the others below. In the â€Å"Animal Farm† eventually the Seven Commandments are changed to one that read† All animals are equal but some are more equal than others†,which shows that the revolution is a failure in the farm because it makes the animals exactly what they were protesting against(Animal Farm 112).The Taliban first become known for their ambition to free Afghanistan from the Russians, but once they come into power they impose insane rules against the population and outlaw every type of entertainment, even kite running. In the end the pigs and the Taliba n turn into their enemies. Napoleon changes the name of the farm back to Manor Farm and in the final scene Napoleon and Pilkington (a neighboring farmer) are playing cards, although they act friendly, each is trying to cheat by playing ace of spades .The other animals watch the scene and cannot tell the pigs from the humans. In â€Å"The Kite Runner† when the Taliban take over Afghanistan they change everything, Amir points it out when he comes back from America and he sees Kabul, he says â€Å"I feel like a tourist in my own country† which means after the Taliban had taken over, the country could’ve been easily ruled by strangers because there was nothing left of the Afghanistan he grew up in (Amir 231).Social commentary has a powerful impact in today’s society. Khlaed Hosseini and George Orwell convey a strong message with â€Å"The Kite Runner† and â€Å"Animal Farm†; they show that when people strive for a goal but get no satisfaction wh en they reach it, they can turn revolutions in a government more oppressive and totalitarian.

Diversity Essay - 1591 Words

People are not alike. Everyone is different. This essay will start by giving a detailed description of what diversity is and how it applies in todays modern society. Although sometimes linked to equality and used interchangeably, the terms ‘equality’ and ‘diversity’ are not the same. It will therefore be necessary to define diversity. For the purpose of this essay diversity will be used in the societal context, the word societal will be used in relation to human society and its members, social institutions, societal evolution, societal forces and social legislation. The essay will take a very brief look firstly at the history of diversity but will focus mainly on the current perspective. The essay will follow on by giving several in-depth†¦show more content†¦Because societies, governments and political structures change over time so do its values, principles and policies that are implemented (Colebatch, 1998). Nor are these societies homogenous; th ey are plural entities which contain subgroups that differ from each other, culturally, socially and politically (Giddens. 1995). Diversity, accordingly, consists of factors, which can include personal attributes her such as background, culture, and personality. In addition these characteristics are protected under discrimination legislation in terms of race, disability, gender, religion, and believe sexual orientation and age. As with most countries Great Britain has a diverse multicultural population, according to the 2001 Census, 92.1 per cent of the UK population describe themselves as white (though not necessarily British). The remaining 7 per cent (4.6 million) belonged to non-white ethnic minority groups. The 2001 Census figure quoted above represented a 53 per cent growth in the minority ethnic population between 1991 and 2001 (i.e., from 3 million in 1991, to 4.6 million) (Economic and Social Research Council 2011) As far back as AD 43, with the Romans, (Hull County Council 2011), and up to this very date people have settled in the UK. Today they UK is part of the European Federation and as such must let freedom of movement for the population between member states. (Treaty on the Functioning of the European UnionShow MoreRelatedDiversity And Diversity For A Company873 Words   |  4 PagesDiversity is a key contributor in today’s workforce. Many factors effect diversity and there are guidelines a company can follow to ensure it is diverse. Diversity and inclusion can be tools to create a competitive advantage for a company and can help solve issues by looking at problems from different perspectives. It also contributes to the employees by allowing for work with many types of people. 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